英汉互译，内容如下：
Not too long ago, seeing a pop-up ad appear meant that you were either on a page that distributed illegal software or looking at something that isn't suitable for the eyes of under 18-year-olds. Back then, pop-ups were seen as an annoying but inseparable part of the Web's dark side. However, encountering them while visiting larger and more reputable Web sites was something that only a small amount of people could even dream about.
不长时间之前，如果出现弹出框，就表示网站宣传盗版软件，或者出现18岁以下青少年不宜浏览的内容，弹出框被认为是不法网站令人厌烦但必需的内容。然而，大型、信誉度高的网站，经常不会出现这种情况。
Nobody could have believed it at that time, but these yesterday's dreams have become the reality of today. In the eyes of many advertisers and webmasters, pop-ups have shaken off their dirty past and are now considered to be quite acceptable and harmless. Rather than the result of the general Internet population starting to see pop-ups in a better light, this change in attitude is more a case of making a virtue out of a necessity.
那时没人相信，但现在却已经变成了现实。在很多广告客户以及站点管理员眼中，弹出框似乎已经能够被用户接受，不仅因为网络客户开始重新审视弹出框，也因为客户已经转变了态度。
As everyone knows by now, the large dot-com's are in trouble and need cash. The continuing decrease in the click-through rates of banner ads has reduced the demand for banner space, and it is clear that the sites that live off advertising need something to replace this drying income stream. At the same time, an increasing amount of evidence seems to indicate that pop-up advertisements are more likely to be noticed and generate more sales than banner ads. Thus, it is no surprise that pop-ups have been able to break out of the dark side into the mainstream.
我们都知道，dot-com公司陷入困境，现在急需用钱。用户对横幅广告点击率的降低，使得横幅广告空间减少，因此，网站需要其它内容代替这些广告空间，以增加网站收入。同时，越来越多的证据证明，弹出框广告比横幅广告，更容易吸引用户注意力，增加网站销售量，所以现在横幅广告很流行。
Follow the leader?
参考大型网站的设计方法？
After pop-ups started to appear on major websites, many webmasters of small- and middle-sized sites have begun to consider following in the footsteps of the big guys. After all, we've all heard countless success stories, and the users have probably already become accustomed to pop-ups and...
弹出框在大型网站出现之后，许多中小型网站纷纷开始效仿这种方法，毕竟他们成功的经验多，用户可能已经习惯了弹出框。
While it is certainly true that pop-ups can really work, it should be remembered that using them does also have multiple negative consequences. According to several sources, pop-ups do draw more attention than banners, but users are also very hostile towards them. For example, a Statistical Research report from last spring [1] claimed that pop-ups are 50% more likely to be noticed than banners, but also 100% more likely to be considered intrusive. Thus, by having pop-ups on your site, you're increasing the effectiveness of your advertising, but you're also hurting the reputation of your site and driving your visitors away.